Jif | The Merger

It’s peanut buttery, it’s chocolatey, it’s the merger America craved.
Oh, and it’s starring J. Smith-Cameron in the CEO role she always deserved.

We took out a full page ad in the New York Times Business Section to make the merger between The Peanut Butter Group and Chocolatey Corp. feel authentic.

We then created PBCincorporated.com, which featured a 24 page deck that educated potential investors with charts, graphs, and quotes. These were included in briefcasees that doubled as influencers kits.

Agency: BBH USA
CCO: Erica Roberts
GCDs: Peter Defries & Alan Wilson
Head of Design: Hernan Ibanez
Sr. Designer: Jin Kim
Director: Wayne McClammy

©MMXXIV

Christopher & Jason

Updated 2024

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